Themes > Fashion > Fashion
01-new
Soon
New - Paper Goods
New Children's Books
Bestseller
Expo
Expo
Last copies
Promo
Reprint
Our choice
Not announced
Look inside

The Why of the Buy

ISBN: 9781609018986 (PB - E)
€
Consumer behavior affects the fashion industryin design, production, merchandising and promotion at all levelsas much as it affects retailing. The Second Edition of Why of the Buy: Consumer Behavior and Fashion Marketing continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition -New What Do I Need to Know About ? feature lists the objectives of each chapter, providing a roadmap for study - New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet - New discussion of Omnichannel retailing in Ch. 13
Available editions :
You may also like :

Share
Name
E-mail

Product has been added to the basket

Added to my wishlist

The changes have been saved