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JAAR > 2020
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Complex Presents: The Sneaker of the Year

The Best Since 1985

ISBN: 9781419745799 (HB - E)

In 1985, Nike released Michael Jordan's first sneaker, the Air Jordan 1, and sneaker culture was born. Now thousands of people wait in line at Supreme, and companies throw millions of dollars at LeBron James to keep him in their marketing plans. The trend that saw steady growth for decades with the emergence of sports, hip-hop, and sportswear advertising has exploded into a phenomenon. And no one has watched that phenomenon more closely than Complex. With a subtle nod to Shea Serrano's The Rap Year Book, Sneaker of the Year explores the past 35 years of sneaker culture with the expertise, authority, and passion that only Complex can off er. With vibrant photographs and illustrations throughout, as well as input from some of the sneaker world's most important voices, this compilation is a must-have for hypebeasts and sneakerheads everywhere.



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