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Please Make This Look Nice
The Graphic Design Process
ISBN: 9780847848348
(PB - E)
€
Equal parts design inspiration and manual, Please Make This Look Nice combines interviews, writings, case studies, and personal ephemera from celebrated designers into a solid primer for designers and design enthusiasts alike. Please Make This Look Nice is a behind-the-scenes look at the graphic design process of more than fifty graphic designers, typographers, and studios from around the world. Hundreds of never-before-seen images mined from their archives are woven together with first-hand observations, resulting in a rich and diverse perspective on the nature of making. A must-have for students, devotees, and practicing designers, it expands the most basic understanding of graphic design-how it gets made and its effect on the modern world.Celebrated graphic design contributors including Maira Kalman, Milton Glaser, Michael Bierut, Experimental Jetset, Carin Goldberg, Ivan Chermayeff & Tom Geismar, Paul Sahre, and Stefan Sagmeister, as well as emerging design stars share their far-ranging insights and personal means of finding inspiration. Kalman advises on the importance of journals and walking; Sagmeister meditates on his desire to find, define, and create beauty in a world defined by efficiency; Bierut speaks to the existence of many possible solutions to a single design problem as well as how his own process developed in response to his mentor Massimo Vignelli; and Ed Fella encourages designers to experiment, innovate, and discover a personal methodology unique to their own criteria, interests, and values.Please Make This Look Nice is sure to appeal to type and graphic design professionals, students, and design fans alike.
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