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Tokyo Fashion Graphics

ISBN: 9784756241429 (HB - E)
€
As the second volume of "Fashion Brand Graphics", this book presents up-to-the-minute promotional tools used in Japan's high-fashion industry. Focusing mainly on Tokyo, this book will introduce readers to visual tactics used in daily sales promotions as well as in seasonal merchandising used by Japan's most accomplished designers. This collection includes shopping bags, wrapping, packages, business cards, invitation cards, posters, and interior and exterior design. It will be a useful reference guide not only for graphic designers but also for fashion designers, marketing professionals, and students.
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