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Lodenfrey

Since / Seit 1842

ISBN: 9783832797164 (HB - E/ G)
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Lodenfrey-this name is not just a synonym for traditional Bavarian clothing, the family firm in the shadow of the Munich Frauenkirche has also transformed itself in recent years into a department store with exquisite designer fashion. This is a history of consistent innovation, whether the invention of the eponymous water-repellent loden fabric or forward-looking marketing ideas such as selling through direct mail catalogs and through their own shops. More than just a fusty chronicle, this book offers an exciting journey through the history of a fashion institution.
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