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Stop Stealing Sheep & Find Out How Type Works
ISBN: 9783721210088
(HB - E)
€
Erik Spiekermann, one of the best-known graphic designers in the world, knows everything about type - and likes to talk and write about it. He shows that typography is an effective tool for anyone who has something to say and wants or needs to do it on paper or on screen. The out-of-print typography classic is now reissued and brought up to date in a revised and extended edition.
In a brilliant common-sense style and on the basis of numerous application examples, the author covers everything newcomers and beginners need to know about typography. The content media-tion is loosened up by anecdotes and wonderfully illustrated by metaphors from everyday life. Spiekermann helps to understand how to look at type, work with it and choose the best typeface, with topics ranging from the origins of type, its effect, legibility and distin-guishing features to web typography and variable fonts.
Erik Spiekermann is art historian, printer, type designer, teacher, information archi-tect and author. His work and the compa-nies he founded (MetaDesign, FontShop et al.) have had an unparalleled influence on the grapic design scene all around the world. Spiekermann is behind the design of well-known brands such as Audi and the German Railways, information systems for Berlin Transit and Dusseldorf Airport, as well as the corporate typefaces for Bosch, Mozilla and many more. His best-known typefaces are FF Meta and ITC Officina, both already considered classics.
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