Thèmes > Reference > Business & Communication
01-new
Bient?t
Nouveautés en Papeterie
Nouveautés Livres d'enfants
Bestseller
Expo
Expo
Last copies
Promo
Réimpression
Coups de coeur
Pas annoncé
Pages intérieures

Brand/Story (2nd Edition)

Cases and Explorations in Fashion Branding

ISBN: 9781501300028 (PB - E)
€
Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value. New to this edition: ~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman ~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana ~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting
Éditions disponibles:
Vous aimerez peut-être aussi:

Share
Nom
Email

Produit ajouté à votre panier

Ajouté à ma liste d'envies

Les changements ont été enregistrés