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Knock Knock - Em&Friends. Spring 2022
(A&CB)
ISBN: 020821
(PDF - E)
€
Founded in January 2013 by writer and illustrator Emily McDowell, we make products that speak to the human condition with honesty, humor, and heart. Our cards are designed for the relationships we really have, and our mission is to help people connect when they're not sure what to say.
We love the process of identifying universal truths about being human, and of finding new ways to express those truths that people haven't heard before. We believe that people are an endless source of inspiration, and we find it creepily satisfying whenever a customer asks if we've been reading their diary, because it means we're doing something right.
In January of 2018, we joined forces with fellow Southern California-based, woman-owned company Knock Knock to become the Who's There Group: two kick-ass brands under the same roof, united by one very high-maintenance espresso machine.
In 2019, we officially changed our name from Emily McDowell Studio to Em & Friends, and in 2021, we shortened it to Em & Friends. Today, our products are created by different authors and artists alongside Emily, by both an in-house team and through partnerships with "Friends," such as Elizabeth Gilbert and Lisa Congdon. Emily serves as our creative director.
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